THE BLOG
The trips people take in January are being researched right now...
...mostly through AI rather than Google. Someone's at their kitchen table tonight planning a trip to your area. Glass of something in hand, dreams of ho...
Is your promise living up to expectations in a digital world?
A bloke at Quobba Station in WA demanded his money back because the waves were too loud. Yes, too loud! He'd booked an ocean-view campsite. On the ocean, whe...
It overwrote a couple of hours of work...
...then couldn't remember what it had overwritten. It took a day and a half to fix! I was building something I was really excited about, an interactive quiz that tells you wheth...
Results take longer to show up than clarity does.
Clarity is where the real shift actually starts. I've been watching a group of operators work through the Repeat Business Foundation course for three weeks now and the s...
Because if your confirmation email still sounds like it was written by the company you bought it from, we need to talk.
You’ve paid for the booking system, set it up and customers are using it every day. But are you act...
The tourists are turning up either way, the regulars are the ones you actually have to invite back.
Spring turns up like an overexcited puppy. Tail wagging, dragging every stray tourist and school-holiday family within ...
Then they change the channel...
...that's all your digital first impression gets before someone flicks over to the next name AI lined up for them. Nobody sits through a bad ad break any more. One second it's fine, the n...
Worth checking which handshake yours gives, in case nobody's mentioned it yet.
You know the handshake. Barely there, fingers only, gone before it started. You spend the rest of the conversation quietly deciding whether ...
Instagram says one thing, the Google profile everyone forgets says another...
...and AI averages the confusion into a no. Your brand turns up to every platform in a different outfit. Instagram is all polish and cocktail...
“Great service” describes ten thousand venues...
...and that sameness is exactly why AI can’t tell you apart. Trying to be everyone’s cup of tea is a lovely idea. It’s also how you end up as the lukewarm one nobody fini...
Your next customer asked their phone where to go...
...it answered with someone else’s name! It’s Thursday night and a couple three suburbs over are working out where to spend Saturday.
They don’t open Google and scrol...
It's the one thing that could save you hours on social media...
and it only exists inside the course. You don't need to post more. You need to stop starting from scratch every single time.
Every time you sit down to wr...
