The Repeat Business Foundation
Is AI Recommending Your Business Yet?
Get clear on who you want more of, how your business sounds and the experience you deliver. Then build your Business Brain so your AI actually knows your business.
A practical four-week course for hospitality and tourism business owners who want more of the right customers, a customer experience worth coming back for and AI tools that save time.
Waitlist doors open Saturday 17 October, two days before everyone else.
This is a LIVE round with 4 live calls, so you get access to me to ask questions and get help.
JOIN THE WAITLIST NOW!Doors Open
Don't miss out! Join the waitlist now and get clear so AI can find you!
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Join the waitlist and get more than a reminder
The masterclass shows you what AI sees from the outside. Repeat Business Foundation is where you teach your own AI who you are on the inside.
Join the waitlist and doors open for you on Saturday 17 October, two days before everyone else.
You'll also get:
- The Head Start: Module 1 opens as soon as you enrol, so you're already working while everyone else waits for the course to open on 26 October
- The Six Actions Toolkit: the full interactive version of the masterclass checklist, with a step-by-step tick list and extra prompts for every action
Is AI finding your business or your competitors?
Your customers are changing how they search.
They are not just Googling "restaurant near me" or scrolling Instagram anymore.
They are asking AI tools for specific recommendations based on what they want, where they are going, who they are with and the kind of experience they are looking for.
If your website, social profiles and online listings are unclear, inconsistent or too generic, AI may not understand who you are for.
And if AI cannot understand you, your ideal customers may never find you.
Introducing The Repeat Business Foundation:
The Repeat Business Foundation is a practical four-week course that helps you get clear on who you want more of, how your business sounds and the experience you deliver. Then you build your Business Brain, so your AI knows your business before it starts working for it.
This is the foundation for creating better customer experiences, stronger loyalty and more repeat business.
You do not need to be tech-savvy.
You do not need to become a marketing expert.
You just need the right clarity, the right prompts and a simple structure you can actually use.
Here’s What You’ll Achieve:
✨ Your Customer DNA: a clear picture of who you want more of and why they choose you
✨ Brand voice guidelines you can use across your website, socials, emails and in-venue language
✨ Your Customer Experience DNA: the experience you promise, from the first invitation to the relationship that brings them back
✨ Your Business Brain: everything your AI needs to know about your business, saved in one place
✨ AI Rules of Engagement, so your AI knows how to behave on your behalf
✨ A step-by-step guide to connecting your Brain to Claude and ChatGPT
✨ More confidence using AI in a way that feels useful, practical and aligned with your business
✨ Bonus: the Digital First Impression module, so the six outside actions stay with you
What's inside The Repeat Business Foundation:
Module One: Your Ideal Customer DNA
Get clear on who you want more of and why they choose you.
You will identify the customers who value your experience, spend well, return often and are the best fit for your business.
You will also explore how they discover and choose businesses like yours, including the growing role of AI search.
Outcome: Your Customer DNA: a clear picture of who you want more of.
Module Two: Your Brand Voice
Create a voice that sounds like your business everywhere.
You will define your brand personality, messaging style and tone so your website, socials, emails and team language feel consistent.
Outcome: Know exactly how your business should sound online, so your marketing is consistent, authentic and instantly recognisable.
Module Three: Customer Experience DNA
Define what great customer experience means in your business.
We'll use The Invitation, The Experience and The Relationship to capture your Experience Promise and how you handle it when things go wrong.
Outcome: A customer experience your team and your AI can deliver consistently.
Module Four: Build Your Business Brain
Build your AI Brain, it's your AI Employee Induction kit.
Bring it all together into one source of truth, with your business facts and your AI Rules of Engagement. Then connect it to Claude or ChatGPT with the step-by-step guide and test it on a real task.
Outcome: AI that knows your business before it starts working for it. You'll have an induction kit for your current & future AI tools.
Bonus Module: Your Digital First Impression
Audit what your customers see before they choose you.
You will review your website, social profiles, booking links and calls to action so your online presence builds trust quickly.
Outcome: Your digital presence matches your promise and makes it easier for customers & AI to choose and recommend you.
You can complete it over 4 weeks with weekly access to me!
Secure your spot on the WaitlistWhat People Are Saying...
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Kylie shared practical, data-driven strategies to help STRA owners and operators grow sustainably while putting customers at the centre of everything they do.
Her insights on leveraging AI to elevate customer experiences and build long-term loyalty were both inspiring and actionable. Exactly what our industry needs right now.
- Keiran Craig-Jones
STRAA Executive Director
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I attended Kylie’s AI & Hyper-Personalisation Workshop at the 2025 SA Tourism Conference. I feel way more confident, and I’ve got tools I can actually use!
- Renee
SA Tourism Conference 2025 Attendee
Meet Your Strategist!
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...The right customer is everything. There are so many ways we can surprise & delight them to create memorable, shareable experiences...
Hi there, I’m Kylie!
Your trusted Customer Experience Strategist, powered by AI!
I'm right here with you on this journey.
I help hospitality and tourism business owners create clearer messaging, stronger digital first impressions and more memorable customer experiences.
I created The Repeat Business Foundation because too many brilliant businesses are being overlooked online, not because they are not good enough, but because their message is unclear.
This course helps you create the clarity AI needs, while staying focused on the real goal: better customer experiences, stronger relationships and more repeat business.
Put me on the Waitlist Kylie!
Waitlist Bonus
Join the waitlist and doors open for you on Saturday 17 October, two days before everyone else.
Enrol during launch week and you'll also get:
- The Head Start: Module 1 opens as soon as you enrol, so you're already building your Customer DNA while everyone else waits for the course to open on Monday 26 October.
- The Six Actions Toolkit: the full interactive version of the masterclass checklist. Tick off each step as you go and copy the prompts straight into your favourite AI platform, so you're fixing what AI sees from the outside while the course builds the inside.
This round is a rebuild
AI moved fast this year. So did this course. I've rebuilt The Repeat Business Foundation with new modules on your Customer Experience DNA and your Business Brain, so the experience you promise is clear enough to deliver every time and your AI actually knows your business.
The price hasn't caught up yet. This round is still $197 or 3 payments of $77 and it's live with me across 4 calls.
Once this round wraps up, the price is likely to go up to match what's inside.
Consider this a friendly heads up, not a countdown clock.
Your investment options
Doors Open
Course starts: Monday 26 October 2026.
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Frequently Asked Questions
How long will it take?
Is this course for hospitality or tourism businesses?
Do I need to understand AI before I join?
Is this the full Repeat Business Formula?
Will there be live support?
What if my website and socials are a bit messy?
When can I buy?
Is there a refund?
You do not need more random marketing advice.
You need clarity!
✨Clarity on who you want more of.
✨Clarity on what to say.
✨Clarity across your website, socials and customer touchpoints.
✨Clarity so AI and your ideal customers can find you.